Arizona Muse is one of the fashion sector’s most highly regarded champions of sustainability. She has been a model for the past 13 years, working with brands such as Prada, YSL and Chanel and gracing the covers of magazines including Dazed and Confused and Vogue (over 40 covers). In 2021, Muse launched DIRT Charity: its mission is to promote the regeneration of the soil in which the raw materials used to produce clothes are grown. Soil regeneration is one the least expensive and most important and efficient climate mitigation tools. DIRT Charity regenerates soil by supporting the biodynamic farming movement and has partnered with brands such as Vrai, Anya Hindmarch and Weleda.