Diana Verde Nieto is a business leader and sustainability expert. In 2002, she established a pioneering sustainability communication consultancy before co-founding Positive Luxury in 2011. She led the enterprise until 2022 and continues to sit on its board. Most recently, she co-founded Reimagining World, a sustainability and innovation micro-learning platform. Verde Nieto is an advisor to several organisations, including Sustainnovate, La Prairie, The British Beauty Council and the United Nations Department of Economic and Social Affairs. Nominated one of the World Economic Forum’s Young Global Leaders, she studied Global Leadership and Public Policy at Harvard Kennedy School and trained with former US Vice President Al Gore at the Alliance of Climate Protection.